Taking the brand into new territory: behavioral neuroscience.
We partnered with Dr. Javid Sadr, author of a scientific study showing that the eyebrows may be the most expressive part of the face, and developed a technology enabling brow-curious folks to see what their eyebrows reveal about their true feelings.
As a marketing stunt, to create buzz around brows and position Benefit as the authority in Brows, we created this VR experience, and we invited global beauty influencers from around the world to learn about the experience and try it for themselves.
Benefit took 32 influencers to Utah’s luxe resort Amangiri for a three night, all-things-Benefit getaway to launch Badgal Bang! Volumizing Mascara.
STATS:
Total followers Instagram:
69.7 million
Total subscribers, YouTube:
45 million
Total posts (IG):
407
Total impressions (IG):
49.2 million
Total engagement (IG):
18.1 million
James charles, Americas first Cover boy, posses behind the space themed backdrop. This post has over 1 Million likes on Instagram.
Desi Perkins (3,199,566 Youtube subscribers), captures the moment the product is revealed with the amazing Utah dessert as the backdrop. Watch the above clip.
Fully customized and branded private planes to transport guests to the desert.
sippin’ champaign on the way there.
Greeting upon arrival by the Benefit team.
Designed and illustrated this custom map of the property, so guests would know their way around to all the fun activities offered. It was left in their room, styled with other gifting and product.
Designed and produced these custom Jackets for the Benefit staff to wear during their stay in Utah.
You have never seen Union Square in downtown San Francisco so bright. A pink glow emanated from a pair of giant human eyebrows created for Benefit Cosmetics Guinness World Records Attempt Event. Yes, you read that correctly. Benefit Cosmetics invited Bay Area brow enthusiasts to celebrate National Brow Day and make beauty history in the process.
Happy House full immersive interactive experience in Shanghai, to support the Launch of Benefit’s new foundation, Hello Happy! a bubble ball bathtub in the bathroom, trampoline beds in the bedrooms, a happy kitchen where even the toast has a happy face… Instagram paradise for top Influencer in the Asia Pacific region.
INSTAGRAM POSTS:
Number of Posts:
163
Number of Likes:
1,221,896
Number of Comments:
5,263
INSTAGRAM STORIES:
Number of IG Stories:
438
Number of Reach:
22,269,944
FACEBOOK:
Number of views in Facebook Live:
20,951
WEIBO:
Number of Likes:
9,388
Number of Comments:
6,137
Number of Reposts:
5,462
Number of Engagement:
20,987
Number of Impressions:
33,312,000
Youtube :
* Meejmuse Korea (newly posted, 12k views already) : https://www.youtube.com/watch?v=zMC2blSVOLc&t=634s
The happy house from the lense of an ifluencer.
Benefit took 50 influencers and their +1 to take over Tokyo for a three night, kawaii filled stylish fun to reveal their new product Brow Styler
STATS:
Earned Media Value (EMV):
$30M USD
Total instagram posts:
854 posts
672 story frames
Total videos, YouTube:
1,011
Total impressions (IG):
50.2 million
Total engagement (IG):
21 million
EVENT INVITE
ROOM DECOR
IN-ROOM PRINTED COLLATERAL
CUSTOM TOKYO MAP
CUSTOMIZED PILLOW
REVEAL PARTY VENUE DECOR
DRESS UP DOLL CLOSET EXPERIENTAL ACTIVATION
GIGI GORGEOUS / 2.1M instagram followers
PATRICK STARRR / 4.5M instagram followers
PAUTIPS / 8.4M instagram followers
PRODUCT REVEAL STAGE
POST REVEAL PRODUCT APPLICATION
Designed with the objetive of MASSIVE SOCIAL & DIGITAL BUZZ by engaging with the most authoritative beauty & lifestyle influencers from around the globe to kick off the worldwide launch of Benefit’s new Collection. Special appearance and performance by the one and only David Blaine.
MEDIA:
Instagram, Facebook & YouTube
INFLUENCERS:
90
NUMBER OF POSTS:
848
IMPRESSIONS:
85 MILLION
shut down the pool at the Wynn Las Vegas to throw this over the top pool party for top beauty influencers.
Kissing booths, fire breathers, exotic dancers, tarot readers. Let the pictures speak for themselves about this over the top Carnival themed pool party.
Set design and event decor for Pop Art themed product launch. Goal was to create a full immersive interactive set where the interaction with consumers could be recorded to create content for future digital and social use promoting the new product.
Employee appreciation Family day hosted by Benefit Cosmetics.
Customized supplies and design for a kid’s Slime themed Birthday Party
